Across the United States, people experiencing behavioral health crises, housing instability, mental health emergencies, and addiction have too often been subjected to the use of force, arrest, incarceration, and over costly hospitalization. Since the late 1980s, and increasingly since 2020, various cities have been experimenting with alternatives to traditional policing. In these models, mental health professionals, social workers, and crisis interventionists specializing in de-escalation respond to calls instead of armed law enforcement. These programs go by various names: Unarmed Crisis Response, Community Response Teams, Behavior Crisis Responders, Crisis Response Units.  Some teams arrive in clearly labeled vehicles and wear jackets or polo shirts identifying their role. Additionally, new civic buildings, such as Crisis Intervention Centers, are emerging as alternatives to jails and emergency rooms. These Alternative Responder programs lack a compelling and unified visual design identity.  If, as a society, we want to create a new core public safety service it needs to be as visually iconic and compelling as that of the police and fire departments. Toddlers learn to recognize police cars ubiquitous in board books, little kids dress up as medics, and a 3 year old can recognize a fire station with glance.  This site documents the research phase in preparation for a large scale design contest to tap the visual and storytelling talents of theatrical, film and entertainment design industries to create cohesive, compelling, toyetic, inspiring and comforting visual designs for uniforms, vehicles, and stations for Crisis Response Programs.