Uniforms and Crisis Response Programs
Historically, differentiation amongst public safety and health professionals has often been marked by uniform color. As new programs emerged, uniform styles and colors were selected to reflect group identity and to visually distinguish one organization from another. Modern policing began in the 1820s with the formation of the London Metropolitan Police, whose navy, paramilitary-style uniforms were deliberately chosen to contrast with the red coats of the British military (Hall, 2016).This style was first replicated in 1850s Boston and Chicago, often with surplus Union Army uniforms, and soon spread across the country (Hall, 2016; Watson et al., 2019). The 1960s to 90s saw unsuccessful attempts to improve police-civilian relations through more ‘approachable’ uniform styles like Menlo Park’s green blazer and slacks, or the New York Police Department’s wearing of baseball caps, which ultimately undermined public perception and delegitimized forces, leading to an increase in assaults on police officers (Marshall, 2014). In contrast, 2001 ushered in a new era of militarized policing, with officers in tactical vests, body armor, and all black uniforms (Marshall, 2014). Since 2020, a shift towards demilitarization and plainclothes officers is apparent, especially on college campuses and in schools (Bryant, 2024; Moody, 2022). Overall, research indicates that darker police uniform colors are viewed more positively, possibly due to a connection to traditionally authoritative figures like clergy and judges (Nickels, 2008).
Similar patterns are reflected in EMT uniforms, which emerged out of a necessity for differentiation from police as these programs expanded in the 1970s. The brightly colored uniforms and reflective strips improved visibility and helped establish a distinct identity. EMTs additionally adopted navy unform elements worn by both police and firefighters, to display connection to other authority figures (The Evolution of EMT Uniforms, 2025).
As crisis response programs and other associated unarmed policing alternatives have rapidly expanded across the United States since 2020, so has the need for a standardized, recognizable uniform. Sociologically, a uniform serves as a “group emblem” (Joseph & Alex, 1972, p. 720). It “certifies legitimacy,” subscribing wearers to a set of values and behaviors expected of their role (Joseph & Alex, 1972, p. 719-20). For crisis response programs, this definition is especially important.
Effective uniform designs maximize qualities like professionalism, authority, respect, competence, approachability, honesty, fairness, intelligence (Westby et al., 2023).
The development of both Police and EMT uniforms highlights the importance of color in identity and perception of a program.
Dr. Giacomantonio’s paper addresses relevant challenges associated with increased “institutionalization” of crisis response programs (2023, p. 434). He argues the importance of non-duplication among the multiple groups involved in these new models, including police, medical professionals, and social workers. Giacomantonio emphasizes that the extent to which crisis response programs establish a clear organizational mission is key to the legitimacy, identity, and ultimate success of these models (2023). Berlin and Carlström’s research in Swedish psychiatric hospitals echoes this sentiment. In their study, psychiatric workers were observed enacting cultural camouflage, the intentional concealing of professional symbols with negative connotations, including uniforms, name badges, and keys, which were associated with an outdated, regressive style of psychiatry. The authors suggest that this deliberate concealment of symbols only served to delegitimize the psychiatric services, and hindered advancement. They indicated that the intentional display of artefacts, in fact, could garner trusts and aid “cross-professional knowledge diffusion” (Berlin & Carlström, 2013). In this way, crisis response programs benefit from newness and vagueness in their identities and thus are granted the opportunity to intentionally display artefacts that establish their identity apart from other public safety services. Therefore, uniforms are evident as an important tool to legitimize and differentiate crisis response programs, even helping build trust and collaboration between crisis response programs and necessary collaborators including police, mental health professionals, first responders, and healthcare workers.
Current Crisis Response Programs are varied in their approaches to uniforms. LA County’s Alternative Crisis Response Teams wear non-standardized plainclothes but are identified with large badges (Alternative Crisis Response, 2025). San Diego’s Mobile Crisis Response Teams are uniformed in purple, the color of Overdose Awareness (Telecare, 2019). Still others, like Minneapolis’ Behavioral Crisis Response Team have opted for more traditional, navy blue jackets similar to the casual wear of police, firefighters, and paramedics (Minneapolis, 2025). A study of service users in Portland revealed a preference for “colored shirts,” along with uniforms distinguishable from other organizations (Townley et al., 2019). Crisis Response Programs encounter issues when their uniforms lack differentiation from other services. The uniform of Indianapolis’ Mobile Crisis Assistance Team (MCAT) was described by an officer as a “half-way police uniform” (Watson et al., 2023, p. 19). Overall, it’s evident that Crisis Response Programs need a standardized uniform to improve the legitimacy and distinct professional identity of these programs.
A standardized uniform design is necessary for legitimacy, recognizability, and the differentiation of Crisis Response Programs from other services (Giacomantonio 2023, p. 434; Joseph & Alex, 1972, p. 719-20).
-
“Alternative Crisis Response (ACR) - Department of Mental Health.” Department of Mental Health, 25 Mar. 2025, dmh.lacounty.gov/acr/. Accessed 4 June 2025.
Berlin, JM, & Carlström, ED (2015). Cultural camouflage—a critical study of how artefacts are camouflaged and mental health policy subverted. International Journal of Health Planning and Management, 30, 111–126. https://doi.org/10.1002/hpm.2210
Bryant, A. (2024, March 26). Cops in Schools: Tracking Nationwide Changes after George Floyd. Chicago Justice Project. https://chicagojustice.org/2024/03/26/cops-in-schools-tracking-nationwide-changes-after-george-floyd/
Giacomantonio, C. (2024). The birth of an organisational field: the institutionalisation of civilian crisis response services in the de-tasking era. Policing and Society, 34(5), 434–448. https://doi.org/10.1080/10439463.2024.2302593
Hall, D. (2016). The Blazer Experiment. 99% Invisible. https://99percentinvisible.org/episode/the-blazer-experiment/
Joseph, N., & Alex, N. (1972). The uniform: A sociological perspective. American Journal of Sociology, 77(4), 719–730. http://www.jstor.org/stable/2776756
Marshall, A. (2014, August 18). A history of police uniforms – and why they matter. Bloomberg. https://www.bloomberg.com/news/articles/2014-08-18/a-history-of-police-uniforms-and-why-they-matter
Minneapolis, City of. “Behavioral Crisis Response.” Www.minneapolismn.gov, 2025, www.minneapolismn.gov/resident-services/public-safety/unarmed-public-safety/behavioral-crisis-response/.
Moody, J. (2022, April 14). Making Campus Police More Approachable. Inside Higher Ed. https://www.insidehighered.com/news/2022/04/15/campus-police-alter-uniforms-and-unmark-cars-soften-image
Nickels, E. (2008). Good guys wear black: uniform color and citizen impressions of police. Policing: An International Journal of Police Strategies & Management, 31(1), 77–92. https://doi.org/10.1108/13639510810852585
“Telecare.” (2019, April 22). Telecare www.telecarecorp.com/.
“The Evolution of EMT Uniforms: Practicality Meets Professionalism.” (2025, February 13). Lifeline EMS. lifeline-ems.com/the-evolution-of-emt-uniforms-practicality-meets-professionalism/.
Townley, G., Sand, K., & Kindschuh, K. (2019, September 19). Believe our stories & listen: Portland Street Response survey report conducted with and for unhoused people. Streetroots. https://www.streetroots.org/sites/default/files/BelieveOurStories_ PortlandStreetResponseSurveyReport.pdf
Watson, A., Compton, M., & Pope, L. (2019, October). Crisis response services for people with mental illnesses or intellectual and developmental disabilities: A review of the literature on police-based and other first response models. Vera Institute of Justice. https://vera-institute.files.svdcdn.com/production/downloads/publications/crisis-response-services-for-people-with-mental-illnesses-or-intellectual-and-developmental-disabilities.pdf
Westby, B., Stone, R., Fales, C., & Bonner, D. (2023, October 25). Law Enforcement Uniforms and Public Perception: An Overview and Pilot Study. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 67(1), 2305-2309. https://doi.org/10.1177/21695067231192273

Police uniform color and citizen impression formation
Modes of Evaluation:
Good/Bad
Nice/Mean
Warm/Cold
Gentle/Forceful
Friendly/Unfriendly
Passive/Aggressive
Honest/Corrupt
Law Enforcement Uniforms and Public Perception
Modes of Evaluation:
Professionalism
Authority
Respect
Competence
Approachability
Honesty
Fairness
Intelligence
Photos & Graphic Designs from existing Crisis Response Programs
-
Minneapolis
https://lims.minneapolismn.gov/download/Agenda/3894/3345/ReimagePublicSafetyCampaign.pdf
https://www.facebook.com/profile/100064812543239/search/?q=%23IAMMPLS
https://www.fox9.com/news/hennepin-ems-union-new-blue-uniforms-look-too-much-like-police
https://www.youtube.com/watch?v=AH_d3fwOBHs
Portland
https://portlandstreetresponse.org/we-have-winners
https://www.portland.gov/streetresponse
https://www.facebook.com/PDXStreetResponse/videos/1228589617939490
https://www.koin.com/local/multnomah-county/portland-street-response-now-equipped-with-new-vans/
https://www.youtube.com/watch?v=h3jxbDcqXd4
San Diego
https://thecoastnews.com/all-county-law-enforcement-may-now-refer-to-mobile-crisis-response-team/
https://www.exodusrecovery.com/san-diego-mcrt/
https://www.sandiegocounty.gov/mcrt/
https://www.countynewscenter.com/international-overdose-awareness-day/
https://www.youtube.com/watch?v=UH89JAZyvI0
https://www.exodusrecovery.com/san-diego-mcrt/
LA
https://ethyca.ideo.com/works/los-angeles-county-department-of-mental-health
Olympia
https://www.instagram.com/p/Cz4AOoJR3g3/
https://www.olympiawa.gov/services/police_department/crisis_response.php
https://www.theolympian.com/news/local/article252819503.html
Chicago
https://www.youtube.com/watch?v=SWcp7p_wQp8
Denver
https://www.wellpower.org/star-program/
https://www.wellpower.org/coresponder/
https://www.daveycoach.com/Home
https://www.linkedin.com/company/daveycoachsales/posts/?feedView=all&viewAsMember=true
https://www.youtube.com/watch?v=hopF8GK3Q9c
NYC
https://www.nychealthandhospitals.org/bheard-social-workers/
https://www.amny.com/news/nyc-b-heard-teams-mental-health-emergencies-response/
Madison
https://www.linkedin.com/in/sari-williams-8421625
https://www.cityofmadison.com/fire/emergency-medical-services/community-paramedicine
Cornell
Oakland
https://www.antipoliceterrorproject.org/mental-health-first
Indianapolis
https://www.indy.gov/activity/ophs-health
San Francisco
https://www.sf.gov/street-crisis-response-team
Eugene
Current event snapshot [June 11, 2025] :
ICE Uniform Mistrust
"'They wanted to make a show of this so they showed up with assault rifles. They wanted to make a show of this so they showed up in far more numbers than they needed to,' Elo-Rivera says. "And the use of masks I think is incredibly concerning.'" - San Diego council member Sean Elo-Rivera on recent ICE raids at an Italian restaurant.
"'The actions of ICE officers who are wearing masks, are intimidating residents — it's undermining safety in our communities'" - Boston Mayor Michelle Wu
"But when caught on video, the masks strike many people as ominous. A written statement by Mahsa Khanbabai, a lawyer for Ozturk, stresses that the arresting agents were masked, and that '[n]othing in this video indicates that these are law enforcement agents and from which agency. This video should shake everyone to their core.'"
"The person taking one of the videos can be heard shouting to them, 'You want to take those masks off? Is this a kidnapping? Can I see some faces here? How do I know this is the police?'"
“'People are welcome in Minneapolis, when they show up like that, fully militarized, that's not a good sign for our community,' said Miguel Hernandez, with the Minnesota Immigrant Rights Action Committee. 'A lot of people's doors are locked. Businesses are locking up because they're afraid'"